At present, there are 800 dresses involved in the trial whereby Asos customers will be able to view any one of these 800 dresses on a range of 16 models in sizes 4 to 18. This will allow the user a more realistic look at how that dress might fit themselves.
Here’s how it actually works: ‘See My Fit’ digitally maps the product onto models of varying heights and dress sizes in a realistic way, taking account of the size, cut and fit of each individual garment, making the resulting image incredibly similar to the real thing.
Tim Carey, Senior Content Manager at Asos Studios, said: “With this trial of See My Fit, we’re using the latest in AR technology to put the power in our customers’ hands, so they can choose to view a dress on the model that they most identify with, in a way that wouldn’t be possible using traditional model-shooting techniques.” Pretty cool, right?
What’s even cooler is that this is only the trial run, if this is a success then additional model reflecting an even greater range of body types to match the huge range that Asos cover, would be introduced.