Indeed, since launching her eponymous label in 2001, Stella McCartney has been a pioneer of vegan luxury. With issues surrounding eco-conscious style and sustainability dominating the fashion conversation in 2020, it seems difficult to image a point when ethical design was anything but chic. In recent years, attitudes to fashion’s environmental responsibilities have changed radically, and when it comes to cruelty-free credentials Stella McCartney it seems is firmly on the right side of history.
Taking to Instagram prior to Monday’s show, Stella McCartney teased followers with a series of posts that celebrated the label’s commitment to cruelty-free fashion. “No leather, feathers or fur since 2001” read one illustrated posted.
Another depicted a cartoon fox angrily stating “My coat looks better on me” while one tongue in cheek illustration showed a pair of cows enjoying an intimate moment, while a speech bubble that read “More pleasure, less leather”.