Sustainability is the talking point at the top of everyone’s style agenda. With more and more of us saying goodbye to fast fashion we’re focusing on buying less but buying better. When it comes to updating our new season wardrobes we’re looking for the pieces that are as sustainably manufactured as they are stylish.
From our gym kits to our summer-ready midi dresses, a new generation of ethical brands are using new technology, innovative materials and sustainable practices to create eco-friendly collections that look so good that you’d be forgiven for forgetting about their eco-conscious credentials.
From Girlfriend Collective, whose performance-tested activewear is created entirely from recycled plastic bottles to JW Pei, whose chic handbags are all made from sustainable vegan alternatives to leather, there are countless brands creating accessible and ethical alternatives to the items we once looked to fast-fashion to buy. But with so many emerging labels out there, it’s hard to know exactly where to begin your new sustainable style journey.