“Having worked in the fashion industry for over 15 years, I noticed that there were lots of misconceptions about ‘eco’, ‘ethical’ and ‘sustainable’ products; a belief that quality and aesthetics are somehow compromised for the sake of being ‘virtuous’ yet often sold at inaccessible prices,” said Rachel Fortune, founder of the Sustainable Lifestyle Awards. “The quality of the brands that have entered the awards have been extremely high and has reinforced my faith in the sustainability movement further. There are so many innovative brands around that don’t compromise on service, accessibility or aesthetics for the sake of being ethical or sustainable.”
Case in point: Yala, winner of the Jewellery Brand of the Year. Not only are the bracelets, necklaces and rings simple and beautifully designed, but the business is focused on transparency and worker’s rights.